Launched in 2013, Baynounah TV offers distinguished heritage and cultural content that contributes to raising public awareness of the cultural heritage of the United Arab Emirates. It also focuses on all aspects of Emirati society’s daily life.

The channel’s content includes stories of the UAE's illustrious past, aimed at passing them on to present generations, as well as various programs and media coverage of key cultural events and festivals in the country. It serves as a media partner for many leading organizations and institutions in the community.

Baynounah TV targets the diverse audience of the UAE, successfully attracting them to its platforms by focusing on all their interests.

The channel’s content is also distributed across digital platforms, including its social media accounts and OTT application equipped with live streaming.

Programs aired on Baynounah TV garnered a wide audience base and high viewership rates across the UAE. Some of its flagship programs include “Farasat Al-Sahra”, ”Al-Juzor” and other distinguished programs.

Baynounah TV is one of ten channels owned by Abu Dhabi Media Company (ADMC), the UAE’s leading broadcaster and media company, and one of the largest media companies in the UAE, the Middle East, and GCC.

Content can be streamed on the ADtv application for Android TV and Apple TV available on Apple Store and Google Play.