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About

Abu Dhabi Media Company is UAE’s leading broadcaster and media company that focuses on developing, producing and distributing unique premium content to local and Arab audiences. The company broadcasts a diverse range of programming across six pillars – Emirati affairs, children, news, entertainment, sports, education, and knowledge. The content is delivered through 21 media platforms, including digital, TV, radio, and print.

Established in 1969, in line with the vision of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, Abu Dhabi Media Company has become one of the largest media companies in the Middle East and GCC regions, playing a major role in fulfilling and promoting the key pillars of the UAE.

Abu Dhabi Media Company focuses on delivering content across both digital and traditional platforms, including digital applications, websites, and social media. It also operates diverse media platforms across TV, radio, print newspapers, and magazines.

The company offers access to the ADtv application, compatible with both Apple and Android devices, featuring live broadcasts, video on demand (VOD), and podcasts

MISSION

Highlighting UAE’s wise leadership’s vision, the country's achievements while supporting the values ​​of the Emirati society regarding people development and tolerance

VISION

To be a leading creative company in providing media services globally while reflecting the Emirati national culture

Values

Exceptional Talent - Innovative & Exclusive Content - Digital First Content - Meaningful Media Productions - Arabic & International Productions.

Strategic Priorities

  • Broadening

    The UAE's media landscape

  • Enhancing educational, informative and variety content

    for all age groups, including non-Arabic speakers

  • Strenghening communities

    by highlighting national values of inclusivity and mutual respect

EXECUTIVE MANAGEMENT

Rashed Humaid Al Qubaisi
Chief Executive Officer of Abu Dhabi Media
Rashed Humaid Al Qubaisi
Chief Executive Officer of Abu Dhabi Media

  • Abdulraheem AlNuaimi
    Chief Marketing and Communications Officer
  • Eissa Saif Al Mazrouei
    Chief Content Center Officer
  • Hamad Obaid Al Kaabi
    Chief News Center Officer
  • Talib Saeed Al Zaabi
    Chief Support Service Officer
  • Ahmed Mohsen Al-Menhali
    Chief Technology and Operations Officer