Yas is the UAE’s primary Emirati sports channel, which specializes in traditional sports such as horse and camel racing, marine sports and falconry.

The channel’s name stems from the UAE’s Bani Yas tribe, from which the Al Nahyan and Al Maktoum families originate. Yas Sports Channel targets Emirati sports enthusiasts with a passion for camel racing and falconry by broadcasting their favorite traditional competitions and shows; simultaneously attracting a large audience of competition enthusiasts with an interest in equestrian and marine sports, allowing them to further integrate with the Emirati community.