Abu Dhabi Media has launched a new song titled ‘Eid Al Hob’ (Valentine's Day) coinciding with the day celebrated worldwide, a poem by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Composed and performed by Hussein Al Jassmi, this Abu Dhabi Media production sends out a message on the value of love, happiness and beauty in life and fills the hearts and souls of listeners with joy and delight.

H.E. Dr. Ali bin Tamim, General Manager of Abu Dhabi Media, said: "The production of this song confirms that love and tolerance in the UAE are inseparable, and that they are the natural product of a journey made with compassion. These values are instilled in us by our forefathers and leaders, and preserved by the dedicated sons and daughters of the UAE.”

Bin Tamim added that Abu Dhabi Media seeks to support its vision of leading the media landscape in the UAE and the wider region by providing meaningful and entertaining content that reflects the interests of the local community.

Abu Dhabi Media is represented by the Abu Dhabi TV Network, and will broadcast the new song through the channels Abu Dhabi TV and Emarat TV, its digital platforms and the Abu Dhabi Radio Network.

The video for the song includes scenes from Abu Dhabi, alongside imagery from different countries, while using visual effects and graphics that leverage the highest standard of artistic techniques used in broadcast production.

The song was produced and designed by a team of leading directors and specialists. Participating in the arrangement through audio mixing and mastering was Husam Kamel, with strings provided by Tamer Faidi, rhythm by Samir Al Qattan and a performance on the oud by Sadiq Jaafar.