Abu Dhabi Media participated in the 2017 edition of GITEX Technology Week in Dubai this week as part of its ongoing endeavor to highlight the advanced media platforms, technologies and smart initiatives launched by the company’s affiliated trademarks.

Represented by United Printing & Publishing (UPP), Abu Dhabi Media participated in Abu Dhabi’s Digital Government Pavilion - which also included 26 other government entities - to launch four digital services. The services entail initiatives such as the Augmented Reality (AR) app in addition to other applications that serve to enhance operational efficiency.

UPP’s platform attracted larger numbers of officials and visitors keen to learn about the latest technologies, smart initiatives and the company’s progress with e-development over the course of the event. 

Adhering to the directives of the UAE’s wise leadership, Abu Dhabi Media’s participation in GITEX aligns with the company’s role in advancing a smart government, UAE Vision 2021 and Abu Dhabi Plan.

"Our participation in this prominent international event serves to confirm Abu Dhabi Media’s success in developing a system of smart media services and related initiatives to facilitate the provision of meaningful and interactive content for the widest possible reach in terms of audience and followers," Ali Al Nuaimi, Director General of UPP, said.

Al Nuaimi added: “As per Abu Dhabi Media’s objectives, UPP seeks to promote the use of these technologies across its operations to accelerate performance and to provide both modern services and innovative products for the public.”

The Abu Dhabi Media platform at GITEX 2017 provides customers with an opportunity to learn about the advanced technologies and digital applications that are available via the Apple Store and Android platforms for a number of its brands.

The government’s participation in GITEX, the region’s most renowned technology event, serves to illustrate its ongoing interest in leveraging the era of technology and transforming its various services and facilities in the UAE. The exhibition is an important opportunity to learn more about best government practices in the field of information technology and smart services.

Digital Services

Created exclusively by UPP, the new digital services and AR app can transfer images to videos and can be widely used to promote the brand. The application functions by displaying an informational video when the smartphone’s camera is directed towards a brand image.

The second service is an application that automates printing operations and compiles data so that customer service managers can follow printing processes. Through the app, managers will be able to simultaneously view the progress of each individual order alongside the status, speed and command for each machine being used.  

The third service provided by the company is an application that allows users to apply for their services directly through the app. As for the fourth service, UPP has made it possible to apply for services through their official website without the need for a mobile or an e-application, should the user prefer.